Why Does HBO Allow John Oliver’s Last Week Tonight To Put Full Clips Of The Show On Youtube, Ad-free?
John Oliver’s Last Week Tonight is an American satirical late night talk show, hosted by John Oliver, that airs on HBO in the United States. It has been one of the most popular television shows since its launch in 2014, and fans around the world rejoice when full clips of the show appear on Youtube, ad-free. So why is it that HBO allows John Oliver to put full clips of the show on Youtube, ad-free?
HBO Prioritizes Promotion Over Money
HBO is not likely to make money from Last Week Tonight’s Youtube presence. Youtube generally pays its content creators in the form of ad revenue, and even if HBO were to share some of those profits with John Oliver, it would only make a small difference. Instead, HBO is likely to prioritize the promotion that Last Week Tonight’s Youtube presence brings.
Attracting New Subscribers
The main benefit that HBO gets from having Last Week Tonight clips available on Youtube is an increase in new subscribers. YouTube viewership is one of the most reliable ways to grow any audience and allows people to sample Last Week Tonight without having to sign up for a premium subscription.
Building a Global Audience
Another important advantage of hosting Last Week Tonight clips on YouTube is that it helps to build a global audience. YouTube reaches markets all over the world, allowing the show to be seen by audiences in countries where HBO is not even available. This helps build an international fan base that may be more likely to subscribe to HBO as and when it becomes available.
It is clear that HBO is not compromising its profits in allowing John Oliver to put full clips of Last Week Tonight on YouTube, ad-free. Rather, it is prioritizing the promotion value and growth of its audience that comes from providing free samples of the show. Ultimately this will result in more subscribers, both domestically and internationally, which will increase their profits exponentially.
2. How did John Oliver’s show gain the rights to post full clips of the show to YouTube?
John Oliver’s show gained the rights to post full clips of the show to YouTube through a deal with HBO. HBO allows John Oliver and Last Week Tonight to share full episodes with YouTube viewers, while also helping to boost viewership of the show and create a larger fanbase.
3. Is HBO concerned with the potential impact of viewers watching full segments of the show instead of tuning in for the original broadcast?
HBO does not appear to be overly concerned with the potential impact of viewers watching full segments of the show instead of tuning in for the original broadcast. HBO does recognize the value in allowing HBO viewers to watch full segments of their show online and through streaming websites, as it helps to increase viewership. However, HBO’s primary focus appears to be on creating quality original content, and promoting it through both traditional and digital outlets.
4. How does Last Week Tonight’s YouTube strategy compare to other HBO programming’s approach to allowing free content?
Last Week Tonight’s YouTube strategy differs from other HBO programming in that its videos are available for free before they air on HBO. Other HBO programming generally airs first on HBO, after which they are made available on other platforms (on-demand, streaming, etc.) for an additional cost. Last Week Tonight is unique in that it provides free content prior to airing on television to draw in viewers.