Why CNN Doesn’t Have Online Live Streaming on YouTube
Live streaming on YouTube allows entities to reach wide audiences in potentially shorter timeframes than traditional media coverage. CNN, however, still hasn’t jumped on board. There are a few components as to why they may be hesitant to go online.
Copyright Laws and YouTube
Part of the issue may be associated with copyright laws. YouTube prohibits live streams that contain copyrighted materials, including music, movies, TV shows, and games without permission. If CNN were to go live on YouTube, it could be held liable for the streaming of copyrighted content without the proper authorization.
Another reason for the lack of live streaming may be associated with network partnerships. CNN signed exclusive streaming rights with services like Hulu, YouTube TV, and Sling TV in late 2019. These partnerships protect their content from unauthorized streaming, meaning non-partnered streaming sites, such as YouTube, would be held liable for any potential copyright infringements.
Loss of Ad Revenue
Finally, it’s important to consider the effect live streaming would have on ad revenue. Advertisers typically pay networks by the number of viewers they can guarantee. While online streaming on YouTube is generally easier to access, it also has a lower return on viewers and subsequently, on ad revenue. Therefore, going live through YouTube could potentially lose CNN in ad revenue that they can’t afford to lose.
CNN’s hesitation to stream live on YouTube is likely due to a combination of these factors. Though it seems advantageous, the truth is that it is probably more beneficial to continue their partnerships with existing streaming sites that offer lower levels of risk when it comes to copyright laws and loss of ad revenue.
What alternative platforms does CNN use for its online live streaming services?
CNN offers live streaming services on CNN.com and also through several other platforms, including ABC News Live, NBC News Now, CBSN, Hulu Live TV, YouTube TV, Sling TV, and FuboTV.
What are the potential drawbacks of live streaming content on YouTube for CNN?
1. Potential copyright infringement: Broadcasting CNN’s content on YouTube could lead to unintentional copyright infringement which could lead to legal issues.
2. Potential connection problems: Live streaming content could be affected by unstable connections, which can cause audio and video delays. This can be particularly troublesome for news broadcasters as it can disrupt their reporting.
3. Possible audience decline: Live streaming content on YouTube may fail to capture the attention of the target audience, such as if the content is inappropriate or not up to standard. This could lead to a decline in viewership.
4. Potential technical problems: Live streaming on YouTube can be difficult and require some technical knowledge. If the stream fails due to technical issues, the audience will be left dissatisfied.
How does CNN control its live streaming content on YouTube compared to other streaming services?