YouTube

The Most Effective Way To Gain More YouTube Subscribers With Both Free And Paid Methods

If you want to generate money on YouTube, reaching subscriber benchmarks is essential. For example, you need at least one thousand subscribers to become a YouTube Partner and begin receiving advertising money. And the more followers you have, the higher you climb YouTube’s “benefit level” escalator (think: awards, managers and production aid, starting when you hit 100,000 subscribers).

What if you want to utilize YouTube for branding and video marketing as opposed to for direct monetization? Still, you require subscribers. They increase your play counts, watch duration, and engagement, which are all crucial indications for YouTube’s algorithm.

Learn how to get people to click the Subscribe button and acquire free, genuine YouTube subscribers via the use of legitimate tactics for expanding your channel. You may also watch the video below to see our seven best techniques for expanding your YouTube audience. Why it’s not a good idea to acquire YouTube subscribers. We understand the desire to purchase YouTube followers. We will not disgrace you for your conduct. However, we’re going to break your bubble: it won’t work. The fact is that the video makers behind the greatest YouTube channels in the world do not invest time or money on dubious development strategies. They are too busy creating incredible videos.

First, we will examine how “free” YouTube subscription services function. As the expression goes, if you are not paying for a product, you are the product. As suggested by the program, you acquire ‘free’ subscribers by subscribing to and favoriting other channels. Most require that you subscribe to 20 YouTube channels and like a particular number of videos. In exchange, ten channels will subscribe to your channel. In essence, you employ yourself as a one-person clickfarm. Similar to when we experimented with Instagram engagement pods.

The firm believes that after a few days, you will tire of this continual clicking and opt to pay for YouTube subscribers instead. In either case, the service is victorious: they either receive your time or your money. What do you get regardless of whether you receive them for free or for a fee?

Bot subscribers that do not interact

A poor impression for your actual audience, who are likely highly concerned about authenticity.

The possibility of violating YouTube’s rules on false engagement (tl;dr: you could get banned)

Possible disapproval from any companies that may one day wish to collaborate with you

In the end, it is simply not worthwhile.

There are several clickbait videos that promise to explain how to acquire 1,000 free YouTube subscribers. Even one million! Obviously, if something appears too good to be true, it likely is.

Clickbait videos amass a large amount of views from users searching for a simple method to increase their subscriber count. However, they are merely clickbait. They are not genuine. Don’t spend your time unless you’re looking for a good chuckle.

In reality, there is no alternative solution. You must put out effort. However, there are several straightforward, real-world strategies you can implement immediately to begin establishing a respectable YouTube following. Let’s dig in.

How to increase YouTube followers with no cost: 15 tips

Check out our tutorial on how to create a YouTube channel if you’re just starting out. You should have the fundamentals of your channel in place before reading the following advice.

Here are our recommended practices for turning visitors into subscribers, listed from simplest to most difficult. Don’t handle them all simultaneously. Try one of these suggestions with each new video you upload, or apply one or two every week.

  1. Request that your viewers subscribe

It does not become any simpler than this.

Occasionally, your audience just needs to be reminded.

Do you find the request to subscribe to be excessively salesy? If you inquire too quickly or too often, it might be. However, a reminder to subscribe at the conclusion of your video just makes it easy for followers to follow your work.

Remember to illustrate the value of subscribing to your channel. Ensure that you only request a membership after you have offered new and relevant information or made the audience laugh.

  1. Finish your video by teasing your future project.

A YouTube channel subscription is an act of expectation. If you’ve done your job correctly, viewers who have just seen what your brand is about are eager to want more.

Promoting your next video and making it obvious why it is not to be missed is the most natural strategy to urge viewers to touch the subscribe button.

Obviously, this demands that you have a firm grasp on your YouTube content calendar and know what’s next. (More on this to come.)

  1. Authenticate your Google account

All YouTube users may post videos up to 15 minutes in length by default. If you wish to create lengthier material, you will be required to validate your account.

This is a crucial step for anyone who wants to establish a professional channel, as lengthier films provide you more possibilities for the types of material you may produce.

Follow the procedures at www.youtube.com/verify on a computer (not a mobile device) to validate your account.

After account verification, you may upload videos up to 256GB or 12 hours in length.

  1. Interact with your audience and create relationships with them (a.k.a. build community)

If you develop relationships with your audience, they will be more inclined to continue viewing your content. Respond to feedback. Return to their channels.

Yes, it’s fantastic when a popular YouTuber comments on your video, but who knows who will be popular in a year? Create a peer community and promote one another. (Yes, I am discussing shine theory.)

In addition, once you’re connected, your audience will supply you with a wealth of free content ideas for your next video. You are not required to take all of them.

Not only can you post and schedule videos using Hootsuite to manage your YouTube presence, but you can also add comment feeds to your dashboard. This makes it simple to examine, respond to, and/or regulate comments on all your videos from a one location.

  1. Develop successful channel branding

Branding your channel is essential for letting viewers know who you are and what they can expect from your content.

Banner art

Your YouTube banner is displayed to everybody who visits your channel. Perhaps they have just viewed a video and are seeking more. Perhaps they are a prospective subscriber.

Ensure that they understand where they are and why they should remain.

Your banner must be clean, consistent with your brand, engaging, and – this is the tricky bit – optimized for all devices. You do not want, for instance, your social networking buttons to obscure vital information.

We provide a helpful tutorial and free templates with the most up-to-date measurements for designing your own YouTube channel art.

Channel icon

Your YouTube channel icon is essentially your logo. It shows on your channel page and everywhere you leave YouTube comments. Ensure that it accurately reflects you and your brand, and that it can be recognized even when it is little.

Channel description

This text is displayed on the About page of your YouTube channel. You have up to a thousand characters to explain your channel and convince visitors to subscribe. To help you started, we have a detailed blog post on how to create excellent YouTube descriptions.

Custom URL

Your channel’s default URL will appear as https://www.youtube.com/channel/UCMmt12UKW571UWtJAgWkWqgk.

That’s… not perfect. You may modify it, though, by using a custom URL. Choose Customization from the left-hand menu in YouTube Studio, then select Basic Info and scroll down to Channel URL to alter your URL to something like https://www.youtube.com/c/HootsuiteLabs.

Before you may claim a personalized URL, you must have at least one hundred subscribers. Put this at the top of your to-do list for when you reach the first subscriber milestone, if you haven’t already.

  1. Add a channel specific trailer

The customization options on YouTube allow you to optimize the featured video area at the top of your channel page. You can opt to display one video to current subscribers and another to non-subscribers.

Create a channel trailer that explains to non-subscribers what to anticipate from your channel and why they should subscribe. Here is an excellent illustration from Bhavna’s Kitchen & Living:

The video appears as follows on her channel page:

  1. Customize your video thumbnails.

A thumbnail is a 1280 by 720-pixel still picture that serves as the video’s cover. Consider it a little movie poster. It is your finest opportunity to get someone to click on your video. (With the exception of your video titles, but more on that later.)

We’re not discussing YouTube views today (that topic is covered in a separate post), so why bring it up here? Because consistent, professional thumbnails are an additional element of your channel’s identity. They can help introduce yourself to new audiences as a video content developer.

Aim for brand consistency in all of your thumbnails. Utilize the same text, color palette, or even frame arrangement so that viewers (at least subconsciously) recognize that they are viewing a video from your channel.

Take a brief look at Jack Sturgess’s Bake with Jack YouTube channel, for instance. His always engaging thumbnails demonstrate that his channel offers several reasons to subscribe.

  1. Utilize the YouTube subscription options in your videos.

YouTube provides a number of interactive options to convert video viewers into channel subscribers.

Close screen

This is a still picture at the end of your video where you may urge viewers to subscribe or include another call-to-action before YouTube’s algorithm advances them to the next video. You may add an end screen to any video that is longer than 25 seconds during the uploading process.

You can also go back and add end screens to old videos, which may be a terrific way to immediately begin turning your existing material into subscribers.

To add an end screen to an existing film, pick the video from the Content menu on the left side of Creator Studio. Add a Subscribe element to your video by clicking the End screen box on the right of the screen.

Brand watermark

This is an additional subscribe button that will float in the lower-right corner of your video. You may specify when the watermark displays in your videos.

To apply the watermark, pick Branding from the Customization option on the left side of YouTube Studio. All of your videos will now include the watermark.

  1. Consider the concept of playlists

Playlists are an excellent technique to improve the view time on your YouTube channel. A YouTube playlist, like a Netflix series, plays a sequence of videos in a predetermined order. The viewer is not required to actively click the next video; they can simply sit back and enjoy the uninterrupted flow of entertainment.

Consider each playlist as a mini-channel or an ongoing series. If someone views many videos consecutively and appreciates them all, they have many reasons to subscribe for more.

Playlists are shown, as expected, on the Playlists tab of your channel.

In addition, you may utilize playlists to…

  1. Display your material in a smart manner on your channel’s page.

The YouTube Studio layout option allows you to create up to 12 parts to your channel homepage. This enables you to showcase your greatest material immediately, so that new visitors see your best creations while they consider clicking the Subscribe button.

Additionally, you may utilize sections to display the playlists you generated in the previous tip. Utilize playlists that are specially tailored to the diverse demands of your audience to emphasize your extensive worth immediately.

Take a peek, for instance, at the following playlist parts on the English with Lucy YouTube channel:

People usually arrive at her channel page after conducting a search for English language learning suggestions. If they choose to study grammar or pronunciation, they may see instantly from her playlists that there is a wealth of knowledge available.

If you’re uncertain about which parts to put on your channel page, consider beginning with Popular Uploads. This will automatically collect your top 12 YouTube videos with the most views.

  1. Run a contest

Check out our guide on organizing a YouTube contest if you want a short-term increase in engagement, or if you feel like your subscriber count has reached a plateau.

Important procedures include selecting an audience-relevant incentive and requesting that viewers subscribe and enable alerts to participate.

  1. Publish videos on a continuous basis

Numerous experts firmly state a rule of thumb about the frequency with which artists should upload videos to their channels. For example: one video every week initially, growing to three or four per week as your channel expands.

The hypothesis holds that more videos equals increased viewership time. But stressing quantity over quality has consequences.

If you want to turn spectators into subscribers, you must prioritize quality and consistency. Then you may begin to consider quantity.

If you publish videos frequently, then consumers know that more good material is coming, and they’re more inclined to push subscribe.

You may also use a social media management program such as Hootsuite to schedule the publication of your YouTube videos at a later time.

  1. Bring your audience from other social media platforms.

This involves cross-promotion on Twitter, Instagram, Pinterest, and Facebook – wherever you already have an established network of supporters. This might be as straightforward as mentioning your YouTube channel in your Instagram or Twitter bio.

Posting a preview of your most recent video is a terrific approach to attract visitors from other social networks to your YouTube channel. Instagram Stories are excellent for this since you can provide a preview or teaser of your video and direct users there with a simple Swipe Up link.

People will begin to expect your material if you tease videos on a consistent basis. When they anticipate your work, they are more likely to subscribe.

Alexandra Gater is a home design and DIY YouTuber who utilizes Instagram Stories quite well to promote her Saturday-released YouTube films. After a few swipes up, viewers are more inclined to click Subscribe, allowing her material to become a regular part of their weekend plans.

Here’s an Instagram Stories teaser:

And here is the YouTube video:

A social media scheduling tool such as Hootsuite simplifies cross-promotion. And we offer a comprehensive guide on developing a content calendar for social media.

  1. Research keywords for titles, descriptions, and hashtags.

Understanding YouTube SEO and which related keywords people are searching for on YouTube can assist you in naming your new videos and selecting the appropriate hashtags. However, it might also inspire your future video topic.

For instance, if you have a YouTube channel about creating kombucha at home, preliminary keyword research may suggest that YouTube viewers are interested in how to select the appropriate brewing vessel, how to clean your brewing vessel, and how to execute second fermentation. Each of these subjects might have its own video.

Google Keyword Planner and other SEO (search engine optimization) tools can assist you determine the keywords and phrases people are using to locate the content you provide. Your objective is to locate themes with low competitiveness ratings and high search volume.

This allows you to avoid creating videos that nobody searches for. Or videos with unfindable titles.

Additionally, it will prevent you from writing material on a highly competitive issue before you’re ready.

If you have no clue where to begin your keyword research, consider the search keywords you would use to find information within your business.

For instance, Yoga with Adriene’s Adriene Mishler has an enormous back archive of videos beginning with “yoga for…”

This is the precise type of terminology that individuals will use while looking for home yoga videos. In addition, as Adriene told The Guardian in the spring of last year, keyword research and SEO phrases occasionally drive her video production.

As soon as you begin to develop your channel, you can utilize YouTube Analytics to see which keywords are attracting viewers to your videos. Consider trends that might influence future content creation.

To get this information, select Analytics from the YouTube Studio menu on the left. Choose Traffic Source in the main menu, then click YouTube Search to get a list of the most popular searches that have led visitors to your channel.

YouTube Statistical Analysis

You may add new keywords and hashtags to the descriptions of older films at any time to boost their discoverability in YouTube search results.

  1. Cooperate with other designers.

This relates directly to Tip No. 4: Build community. Utilize your relationships to identify other YouTube producers with whom you may work to utilize each other’s audiences. After all, both your audience and their audience trust your suggestions.

Once you begin to create an audience, it is possible that your fans may propose possible collaborations. Until then, you should search YouTube for suitable colleagues within your expertise. If your objective is to generate money on YouTube, reaching subscriber benchmarks is essential. For example, you need at least one thousand subscribers to become a YouTube Partner and begin receiving advertising money. And the more followers you have, the higher you climb YouTube’s “benefit level” escalator (think: awards, managers and production aid, starting when you hit 100,000 subscribers).

What if you want to utilize YouTube for branding and video marketing as opposed to for direct monetization? Still, you require subscribers. They increase your play counts, watch duration, and engagement, which are all crucial indications for YouTube’s algorithm.

Learn how to get people to click the Subscribe button and acquire free, genuine YouTube subscribers via the use of legitimate tactics for expanding your channel.

You may also watch the video below to see our seven best techniques for expanding your YouTube audience.

Why it’s not a good idea to acquire YouTube subscribers

We understand the desire to purchase YouTube followers. We will not disgrace you for your conduct.

However, we’re going to break your bubble: it won’t work. The fact is that the video makers behind the greatest YouTube channels in the world do not invest time or money on dubious development strategies. They are too busy creating incredible videos.

First, we will examine how “free” YouTube subscription services function. As the expression goes, if you are not paying for a product, you are the product.

As suggested by the program, you acquire ‘free’ subscribers by subscribing to and favoriting other channels. Most require that you subscribe to 20 YouTube channels and like a particular number of videos. In exchange, ten channels will subscribe to your channel.

In essence, you employ yourself as a one-person clickfarm. Similar to when we experimented with Instagram engagement pods.

The firm believes that after a few days, you will tire of this continual clicking and opt to pay for YouTube subscribers instead. In either case, the service is victorious: they either receive your time or your money. What do you get regardless of whether you receive them for free or for a fee?

Bot subscribers that do not interact

A poor impression for your actual audience, who are likely highly concerned about authenticity.

The possibility of violating YouTube’s rules on false engagement (tl;dr: you could get banned)

Possible disapproval from any companies that may one day wish to collaborate with you

In the end, it is simply not worthwhile.

There are several clickbait videos that promise to explain how to acquire 1,000 free YouTube subscribers. Even one million! Obviously, if something appears too good to be true, it likely is.

Clickbait videos amass a large amount of views from users searching for a simple method to increase their subscriber count. However, they are merely clickbait. They are not genuine. Don’t spend your time unless you’re looking for a good chuckle.

In reality, there is no alternative solution. You must put out effort. However, there are several straightforward, real-world strategies you can implement immediately to begin establishing a respectable YouTube following. Let’s dig in.

How to increase YouTube followers with no cost: 15 tips

Check out our tutorial on how to create a YouTube channel if you’re just starting out. You should have the fundamentals of your channel in place before reading the following advice.

Here are our recommended practices for turning visitors into subscribers, listed from simplest to most difficult. Don’t handle them all simultaneously. Try one of these suggestions with each new video you upload, or apply one or two every week.

  1. Request that your viewers subscribe

It does not become any simpler than this.

Occasionally, your audience just needs to be reminded.

Do you find the request to subscribe to be excessively salesy? If you inquire too quickly or too often, it might be. However, a reminder to subscribe at the conclusion of your video just makes it easy for followers to follow your work.

Remember to illustrate the value of subscribing to your channel. Ensure that you only request a membership after you have offered new and relevant information or made the audience laugh.

  1. Finish your video by teasing your future project.

A YouTube channel subscription is an act of expectation. If you’ve done your job correctly, viewers who have just seen what your brand is about are eager to want more.

Promoting your next video and making it obvious why it is not to be missed is the most natural strategy to urge viewers to touch the subscribe button.

Obviously, this demands that you have a firm grasp on your YouTube content calendar and know what’s next. (More on this to come.)

  1. Authenticate your Google account

All YouTube users may post videos up to 15 minutes in length by default. If you wish to create lengthier material, you will be required to validate your account.

This is a crucial step for anyone who wants to establish a professional channel, as lengthier films provide you more possibilities for the types of material you may produce.

Follow the procedures at www.youtube.com/verify on a computer (not a mobile device) to validate your account.

After account verification, you may upload videos up to 256GB or 12 hours in length.

  1. Interact with your audience and create relationships with them (a.k.a. build community)

If you develop relationships with your audience, they will be more inclined to continue viewing your content. Respond to feedback. Return to their channels.

Yes, it’s fantastic when a popular YouTuber comments on your video, but who knows who will be popular in a year? Create a peer community and promote one another. (Yes, I am discussing shine theory.)

In addition, once you’re connected, your audience will supply you with a wealth of free content ideas for your next video. You are not required to take all of them.

Not only can you post and schedule videos using Hootsuite to manage your YouTube presence, but you can also add comment feeds to your dashboard. This makes it simple to examine, respond to, and/or regulate comments on all your videos from a one location.

  1. Develop successful channel branding

Branding your channel is essential for letting viewers know who you are and what they can expect from your content.

Banner art

Your YouTube banner is displayed to everybody who visits your channel. Perhaps they have just viewed a video and are seeking more. Perhaps they are a prospective subscriber.

Ensure that they understand where they are and why they should remain.

Your banner must be clean, consistent with your brand, engaging, and – this is the tricky bit – optimized for all devices. You do not want, for instance, your social networking buttons to obscure vital information.

We provide a helpful tutorial and free templates with the most up-to-date measurements for designing your own YouTube channel art.

Channel icon

Your YouTube channel icon is essentially your logo. It shows on your channel page and everywhere you leave YouTube comments. Ensure that it accurately reflects you and your brand, and that it can be recognized even when it is little.

Channel description

This text is displayed on the About page of your YouTube channel. You have up to a thousand characters to explain your channel and convince visitors to subscribe. To help you started, we have a detailed blog post on how to create excellent YouTube descriptions.

Custom URL

Your channel’s default URL will appear as https://www.youtube.com/channel/UCMmt12UKW571UWtJAgWkWqgk.

That’s… not perfect. You may modify it, though, by using a custom URL. Choose Customization from the left-hand menu in YouTube Studio, then select Basic Info and scroll down to Channel URL to alter your URL to something like https://www.youtube.com/c/HootsuiteLabs.

Before you may claim a personalized URL, you must have at least one hundred subscribers. Put this at the top of your to-do list for when you reach the first subscriber milestone, if you haven’t already.

  1. Add a channel specific trailer

The customization options on YouTube allow you to optimize the featured video area at the top of your channel page. You can opt to display one video to current subscribers and another to non-subscribers.

Create a channel trailer that explains to non-subscribers what to anticipate from your channel and why they should subscribe. Here is an excellent illustration from Bhavna’s Kitchen & Living:

The video appears as follows on her channel page:

  1. Customize your video thumbnails.

A thumbnail is a 1280 by 720-pixel still picture that serves as the video’s cover. Consider it a little movie poster. It is your finest opportunity to get someone to click on your video. (With the exception of your video titles, but more on that later.)

We’re not discussing YouTube views today (that topic is covered in a separate post), so why bring it up here? Because consistent, professional thumbnails are an additional element of your channel’s identity. They can help introduce yourself to new audiences as a video content developer.

Aim for brand consistency in all of your thumbnails. Utilize the same text, color palette, or even frame arrangement so that viewers (at least subconsciously) recognize that they are viewing a video from your channel.

Take a brief look at Jack Sturgess’s Bake with Jack YouTube channel, for instance. His always engaging thumbnails demonstrate that his channel offers several reasons to subscribe.

  1. Utilize the YouTube subscription options in your videos.

YouTube provides a number of interactive options to convert video viewers into channel subscribers.

Close screen

This is a still picture at the end of your video where you may urge viewers to subscribe or include another call-to-action before YouTube’s algorithm advances them to the next video. You may add an end screen to any video that is longer than 25 seconds during the uploading process.

You can also go back and add end screens to old videos, which may be a terrific way to immediately begin turning your existing material into subscribers.

To add an end screen to an existing film, pick the video from the Content menu on the left side of Creator Studio. Add a Subscribe element to your video by clicking the End screen box on the right of the screen.

Brand identifier

This is an additional subscribe button that will float in the lower-right corner of your video. You may specify when the watermark displays in your videos.

To apply the watermark, pick Branding from the Customization option on the left side of YouTube Studio. All of your videos will now include the watermark.

  1. Consider the concept of playlists

Playlists are an excellent technique to improve the view time on your YouTube channel. A YouTube playlist, like a Netflix series, plays a sequence of videos in a predetermined order. The viewer is not required to actively click the next video; they can simply sit back and enjoy the uninterrupted flow of entertainment.

Consider each playlist as a mini-channel or an ongoing series. If someone views many videos consecutively and appreciates them all, they have many reasons to subscribe for more.

Playlists are shown, as expected, on the Playlists tab of your channel.

In addition, you may utilize playlists to…

  1. Display your material in a smart manner on your channel’s page.

The YouTube Studio layout option allows you to create up to 12 parts to your channel homepage. This enables you to showcase your greatest material immediately, so that new visitors see your best creations while they consider clicking the Subscribe button.

Additionally, you may utilize sections to display the playlists you generated in the previous tip. Utilize playlists that are specially tailored to the diverse demands of your audience to emphasize your extensive worth immediately.

Take a peek, for instance, at the following playlist parts on the English with Lucy YouTube channel:

People usually arrive at her channel page after conducting a search for English language learning suggestions. If they choose to study grammar or pronunciation, they may see instantly from her playlists that there is a wealth of knowledge available.

If you’re uncertain about which parts to put on your channel page, consider beginning with Popular Uploads. This will automatically collect your top 12 YouTube videos with the most views.

  1. Run a contest

Check out our guide on organizing a YouTube contest if you want a short-term increase in engagement, or if you feel like your subscriber count has reached a plateau.

Important procedures include selecting an audience-relevant incentive and requesting that viewers subscribe and enable alerts to participate.

  1. Publish videos on a continuous basis

Numerous experts firmly state a rule of thumb about the frequency with which artists should upload videos to their channels. For example: one video every week initially, growing to three or four per week as your channel expands.

The hypothesis holds that more videos equals increased viewership time. Quantity above quality, however, has costs.

If you want to turn spectators into subscribers, you must prioritize quality and consistency. Then you may begin to consider quantity.

People are more inclined to click “Subscribe” if they are aware that further high-quality movies will be uploaded often.

You may also use a social media management program such as Hootsuite to schedule the publication of your YouTube videos at a later time.

  1. Bring your audience from other social media platforms.

This involves cross-promotion on Twitter, Instagram, Pinterest, and Facebook – wherever you already have an established network of supporters. This might be as straightforward as mentioning your YouTube channel in your Instagram or Twitter bio.

Posting a preview of your most recent video is a terrific approach to attract visitors from other social networks to your YouTube channel. Instagram Stories are excellent for this since you can provide a preview or teaser of your video and direct users there with a simple Swipe Up link.

People will begin to expect your material if you tease videos on a consistent basis. When they anticipate your work, they are more likely to subscribe.

Alexandra Gater is a home design and DIY YouTuber who utilizes Instagram Stories quite well to promote her Saturday-released YouTube films. After a few swipes up, viewers are more inclined to click Subscribe, allowing her material to become a regular part of their weekend plans.

Here’s an Instagram Stories teaser:

And here is the YouTube video:

A social media scheduling tool such as Hootsuite simplifies cross-promotion. And we offer a comprehensive guide on developing a content calendar for social media.

  1. Research keywords for titles, descriptions, and hashtags.

Understanding YouTube SEO and which related keywords people are searching for on YouTube can assist you in naming your new videos and selecting the appropriate hashtags. However, it might also inspire your future video topic.

For instance, if you have a YouTube channel about creating kombucha at home, preliminary keyword research may suggest that YouTube viewers are interested in how to select the appropriate brewing vessel, how to clean your brewing vessel, and how to execute second fermentation. Each of these subjects might have its own video.

Google Keyword Planner and other SEO (search engine optimization) tools can assist you determine the keywords and phrases people are using to locate the content you provide. Your objective is to locate themes with low competitiveness ratings and high search volume.

This allows you to avoid creating videos that nobody searches for. Or videos with unfindable titles.

Additionally, it will prevent you from writing material on a highly competitive issue before you’re ready.

If you have no clue where to begin your keyword research, consider the search keywords you would use to find information within your business.

For instance, Yoga with Adriene’s Adriene Mishler has an enormous back archive of videos beginning with “yoga for…”

This is the precise type of terminology that individuals will use while looking for home yoga videos. In addition, as Adriene told The Guardian in the spring of last year, keyword research and SEO phrases occasionally drive her video production.

As soon as you begin to develop your channel, you can utilize YouTube Analytics to see which keywords are attracting viewers to your videos. Consider trends that might influence future content creation.

To get this information, select Analytics from the YouTube Studio menu on the left. Choose Traffic Source in the main menu, then click YouTube Search to get a list of the most popular searches that have led visitors to your channel.

YouTube Statistical Analysis

You may add new keywords and hashtags to the descriptions of older films at any time to boost their discoverability in YouTube search results.

  1. Cooperate with other designers.

This relates directly to Tip No. 4: Build community. Utilize your relationships to identify other YouTube producers with whom you may work to utilize each other’s audiences. After all, both your audience and their audience trust your suggestions.

Once you begin to create an audience, it is possible that your fans may propose possible collaborations. Until then, you should search YouTube for suitable colleagues within your expertise. If you identify a person that appears potential, reach out to them.